Wednesday, November 28, 2007
Today's Progress
Today in class I finished 2 paragraphs. I plan to try to write at least 2 more paragraphs tonight after America's Next Top Model is over at 8.
Monday, November 26, 2007
Monday, November 26th in Class Work
Today I worked on refining my topic and finding articles that are more specific to my topic. The next step is to read and analyze my new sources and figure out how I want to use them in my paper.
Monday, November 19, 2007
Thesis & Working Outline
THESIS:
Many experts argue that restrictions should be placed on marketing directed toward young children, and I have mixed feelings about it. On the one hand, advertising directed at children under a certain age is unethical. On the other hand, parents have a certain amount of responsibility regarding monitoring what their children watch on television and what they buy them.
OUTLINE:
Intro:
Introduce the argument.
--Thesis
Answer the questions who cares? and why does it matter?
--Who cares? = marketing companies and parents
--Why does it matter? = our youth are our future
The Problem:
Describe the problem
--Advertisers are marketing children who are too young to understand- unethical
--Children watch a ton of TV and see a ton of commercials
--Advertising has a negative impact on children in terms of eating habits, tobacco use, alcohol consumption, violence, and body image
--More
Show the studies & facts
--Study of pre-school age children showing brand loyalty to McDonalds
--Children under 8 cannot distinguish between commercials and television programs
--More
The Solution:
Present suggestions and solutions from my sources
--Restrictions should be placed on marketing toward young children
--What some companies are already doing
Present my own suggestions and solutions
--Suggestions should be placed on marketing toward young children
--Parents should take some responsibility
Conclusion:
Restate the problems and solutions
Many experts argue that restrictions should be placed on marketing directed toward young children, and I have mixed feelings about it. On the one hand, advertising directed at children under a certain age is unethical. On the other hand, parents have a certain amount of responsibility regarding monitoring what their children watch on television and what they buy them.
OUTLINE:
Intro:
Introduce the argument.
--Thesis
Answer the questions who cares? and why does it matter?
--Who cares? = marketing companies and parents
--Why does it matter? = our youth are our future
The Problem:
Describe the problem
--Advertisers are marketing children who are too young to understand- unethical
--Children watch a ton of TV and see a ton of commercials
--Advertising has a negative impact on children in terms of eating habits, tobacco use, alcohol consumption, violence, and body image
--More
Show the studies & facts
--Study of pre-school age children showing brand loyalty to McDonalds
--Children under 8 cannot distinguish between commercials and television programs
--More
The Solution:
Present suggestions and solutions from my sources
--Restrictions should be placed on marketing toward young children
--What some companies are already doing
Present my own suggestions and solutions
--Suggestions should be placed on marketing toward young children
--Parents should take some responsibility
Conclusion:
Restate the problems and solutions
Wednesday, November 14, 2007
Revision Plan!
To revise my annotated bibliography I will:
*Add a title
*Expand more on my annotations and add specifics
*Revise my introduction
*Add a title
*Expand more on my annotations and add specifics
*Revise my introduction
Tuesday, November 13, 2007
Rough Draft of my Annotated Bibliography
Introduction: We know that advertising has an effect on children, but the questions to be addressed are to what extent does advertising affect children and should restrictions be placed on marketing targeted at children? I am writing this paper for those students studying in the field of business, specifically marketing. The sources I have found will probably surprise both marketing students and parents of young children because they suggest children ages 8 and under are not able to tell the difference between a television program and the commercials. The sources are also in agreement that some sort of restrictions need to be put on marketing targeting children because it is thought to be linked to issues such as childhood obesity. The good news is the sources I have read have a few suggestions in terms of marketing restrictions. There have also been some companies that have put their own restrictions on how and what they market to children. The body of my research paper will present the facts and different opinions. The conclusion will focus on potentials solutions to minimize the effects of advertising on children and on suggestions for parents.
Surveys & Studies
Hein, K. (2007). Report: consumers split on ad limits. Brandweek, 48(30), 4. Retrieved October 31, 2007, from Academic Search Complete database.
This article relates to the article, “Limiting ads of junk food for children.” It discusses a survey given to consumers on their opinion on letting marketing to children by food companies be governed by the food companies themselves. Similar to what I found in the “Limiting ads of junk food for children” article, many people believe companies are putting their own regulations on marking towards children out of their own self-interest. These companies do not want lawsuits or government regulations put on their use of advertisement. This article is important because it shows the general opinion of the public. I will use this article to show what companies are currently doing and what the public opinion on it is.
(2007). How food ads might affect children's taste preferences. Child Health Alert, 25, 2-3. Retrieved October 31, 7007, from Academic Search Complete database.
This article discusses how advertising affects children’s food preferences. It talks about a study done on preschoolers from low-income families and their preference for brand name foods. This article is important because it shows just how powerful advertising is on children. I will use this article to show how much marketing impacts the preferences of children.
Current Situation & Potential Solutions
Barnes, B. & Olson, E. (2007). Limiting ads of junk food for children. The New York Times, July 18, 2007. Retrieved October 31, 2007, from Academic Search Complete database.
This article discusses the steps food companies are taking regarding advertising to try to help in the fight against childhood obesity. Eleven different companies have decided to stop advertising certain junk foods to kids under 12. The reason these companies are doing this on their own is because they do not want government regulations put on advertising. The article also discusses loopholes the companies are taking. This article is important because it shows what companies are doing currently in terms of advertising directed at children. I plan to use this article to show the current situation and the loopholes that are exposed.
Campbell, C. (2007). How Kellogg will kick its sugar habit. Maclean’s, 120(25), 37. Retrieved October 31, 200 from Academic Search Complete database.
This article focuses on Kellogg and their new approach to marketing towards children under 12. They have set guidelines for themselves which their products have to meet if they are going to be advertised to children under 12. These guidelines are on the number of calories, grams of saturated fat, grams of sodium, and grams of sugar. The reason for the sudden change is the threat of lawsuits and pressure from parents’ groups and nutritionists. This article is important because it shows what steps Kellogg is taking and it sets a standard for what other companies should be doing. I will use this article to show what is being done and to give suggestions for what could be done.
Hertsgaard, M. (2002). The eagle’s shadow: Why America fascinates and infuriates the world. New York: Picador. (I’m only using one page, but I don’t know if I am somehow suppose to note that here, or just in the in-text citations.)
The passage from this book depicts the excessive use of advertising in America. Hertsgaard informs readers that about one in every three minutes of television in America is advertising. He also notes that in 1998 marketers began targeting children as young as one year old and that by age seven the average American child watches just shy of four hours of TV a day which would mean they see around 20,000 commercials each year. This is important because it gives some good, solid numbers. I will use this passage from Hertsgaard’s book to illustrate just how prominent advertising is in America.
Stanley, T. L. (2007). Babies in brandland. Brandweek, 48(37), 28-32. Retrieved October 21, 2007, from Academic Search Complete database.
This article examines the ethical aspects of advertising targeted at children ages 8 and under. Stanley’s argument is that marketing toward young children needs to in some way change. Either stricter regulations must be put in place or we need to come up with a way for marketers to promote their brands to children without exploiting them. According to a 2004 study by the American Psychological Association that was cited by Stanley, children ages 8 and below are not able to understand the motives behind advertising and believe everything they see to be factual. This is important because due to this information companies may have stricter restrictions placed on their marketing towards younger audiences. The author does a nice job presenting both sides of the argument. This article will help me introduce the issue and also the “naysayers.”
Thompson, S., Macarthur, K., & Teinowitz, I. (2007). Obesity fear frenzy grips food industry. Advertising Age, 78(2). Retrieved October 31, 2007, from Academic Search Complete database.
This article examines the issue of obesity and its effect on marketing. The marketing practices of many companies towards kids are being reviewed. This article is important because it discusses a few of the issues with marketing aimed at children and how limitations may need to be set. This article will help me show some of what is being done currently regarding advertising aimed at kids.
Trebilcock, J. (2007). Boxed in by television? Times Educational Supplement, 4736, 46-47. Retrieved October 31, 2007 from Academic Search Complete database.
This article describes a program called Media Smart. It is a way to help teach children about advertising and the intentions of it. It is suppose to be used as a solution to help lessen the effects of advertising on children by increasing their knowledge about it. This article is important because instead of bashing marketers, it offers a solution. I will use this article in my conclusion where I talk about possible solutions to minimize the effects of advertising on children.
Surveys & Studies
Hein, K. (2007). Report: consumers split on ad limits. Brandweek, 48(30), 4. Retrieved October 31, 2007, from Academic Search Complete database.
This article relates to the article, “Limiting ads of junk food for children.” It discusses a survey given to consumers on their opinion on letting marketing to children by food companies be governed by the food companies themselves. Similar to what I found in the “Limiting ads of junk food for children” article, many people believe companies are putting their own regulations on marking towards children out of their own self-interest. These companies do not want lawsuits or government regulations put on their use of advertisement. This article is important because it shows the general opinion of the public. I will use this article to show what companies are currently doing and what the public opinion on it is.
(2007). How food ads might affect children's taste preferences. Child Health Alert, 25, 2-3. Retrieved October 31, 7007, from Academic Search Complete database.
This article discusses how advertising affects children’s food preferences. It talks about a study done on preschoolers from low-income families and their preference for brand name foods. This article is important because it shows just how powerful advertising is on children. I will use this article to show how much marketing impacts the preferences of children.
Current Situation & Potential Solutions
Barnes, B. & Olson, E. (2007). Limiting ads of junk food for children. The New York Times, July 18, 2007. Retrieved October 31, 2007, from Academic Search Complete database.
This article discusses the steps food companies are taking regarding advertising to try to help in the fight against childhood obesity. Eleven different companies have decided to stop advertising certain junk foods to kids under 12. The reason these companies are doing this on their own is because they do not want government regulations put on advertising. The article also discusses loopholes the companies are taking. This article is important because it shows what companies are doing currently in terms of advertising directed at children. I plan to use this article to show the current situation and the loopholes that are exposed.
Campbell, C. (2007). How Kellogg will kick its sugar habit. Maclean’s, 120(25), 37. Retrieved October 31, 200 from Academic Search Complete database.
This article focuses on Kellogg and their new approach to marketing towards children under 12. They have set guidelines for themselves which their products have to meet if they are going to be advertised to children under 12. These guidelines are on the number of calories, grams of saturated fat, grams of sodium, and grams of sugar. The reason for the sudden change is the threat of lawsuits and pressure from parents’ groups and nutritionists. This article is important because it shows what steps Kellogg is taking and it sets a standard for what other companies should be doing. I will use this article to show what is being done and to give suggestions for what could be done.
Hertsgaard, M. (2002). The eagle’s shadow: Why America fascinates and infuriates the world. New York: Picador. (I’m only using one page, but I don’t know if I am somehow suppose to note that here, or just in the in-text citations.)
The passage from this book depicts the excessive use of advertising in America. Hertsgaard informs readers that about one in every three minutes of television in America is advertising. He also notes that in 1998 marketers began targeting children as young as one year old and that by age seven the average American child watches just shy of four hours of TV a day which would mean they see around 20,000 commercials each year. This is important because it gives some good, solid numbers. I will use this passage from Hertsgaard’s book to illustrate just how prominent advertising is in America.
Stanley, T. L. (2007). Babies in brandland. Brandweek, 48(37), 28-32. Retrieved October 21, 2007, from Academic Search Complete database.
This article examines the ethical aspects of advertising targeted at children ages 8 and under. Stanley’s argument is that marketing toward young children needs to in some way change. Either stricter regulations must be put in place or we need to come up with a way for marketers to promote their brands to children without exploiting them. According to a 2004 study by the American Psychological Association that was cited by Stanley, children ages 8 and below are not able to understand the motives behind advertising and believe everything they see to be factual. This is important because due to this information companies may have stricter restrictions placed on their marketing towards younger audiences. The author does a nice job presenting both sides of the argument. This article will help me introduce the issue and also the “naysayers.”
Thompson, S., Macarthur, K., & Teinowitz, I. (2007). Obesity fear frenzy grips food industry. Advertising Age, 78(2). Retrieved October 31, 2007, from Academic Search Complete database.
This article examines the issue of obesity and its effect on marketing. The marketing practices of many companies towards kids are being reviewed. This article is important because it discusses a few of the issues with marketing aimed at children and how limitations may need to be set. This article will help me show some of what is being done currently regarding advertising aimed at kids.
Trebilcock, J. (2007). Boxed in by television? Times Educational Supplement, 4736, 46-47. Retrieved October 31, 2007 from Academic Search Complete database.
This article describes a program called Media Smart. It is a way to help teach children about advertising and the intentions of it. It is suppose to be used as a solution to help lessen the effects of advertising on children by increasing their knowledge about it. This article is important because instead of bashing marketers, it offers a solution. I will use this article in my conclusion where I talk about possible solutions to minimize the effects of advertising on children.
Sunday, November 11, 2007
Intro!
Introduction: We know that advertising has an effect on children, but the questions to be addressed are to what extent does advertising affect children and should restrictions be placed on marketing targeted at children? I am writing this paper for those students studying in the field of business, specifically marketing. The sources I have found will probably surprise both marketing students and parents of young children because they suggest children ages 8 and under are not able to tell the difference between a television program and the commercials. The sources are also in agreement that some sort of restrictions need to be put on marketing targeting children because it is thought to be linked to issues such as childhood obesity. The good news is the sources I have read have a few suggestions in terms of marketing restrictions. There have also been some companies that have put their own restrictions on how and what they market to children. The body of my research paper will present the facts and different opinions. The conclusion will focus on potentials solutions to minimize the effects of advertising on children and on suggestions for parents.
Friday, November 2, 2007
Annotated Bibiolography
Barnes, B. & Olson, E. (2007). Limiting ads of junk food for children. The New York Times, July 18, 2007. Retrieved October 31, 2007, from Academic Search Complete database.
This article discusses the steps food companies are taking regarding advertising to try to help in the fight against childhood obesity. Eleven different companies have decided to stop advertising certain junk foods to kids under 12. The reason these companies are doing this on their own is because they do not want government regulations put on advertising. The article also discusses loopholes the companies are taking. This article is important because it shows what companies are doing currently in terms of advertising directed at children. I plan to use this article to show the current situation and the loopholes that are exposed.
Stanley, T. L. (2007). Babies in brandland. Brandweek, 48(37), 28-32. Retrieved October 21, 2007, from Academic Search Complete database.
This article examines the ethical aspects of advertising targeted at children ages 8 and under. Stanley’s argument is that marketing toward young children needs to in some way change. Either stricter regulations must be put in place or we need to come up with a way for marketers to promote their brands to children without exploiting them. According to a 2004 study by the American Psychological Association that was cited by Stanley, children ages 8 and below are not able to understand the motives behind advertising and believe everything they see to be factual. This is important because due to this information companies may have stricter restrictions placed on their marketing towards younger audiences. The author does a nice job presenting both sides of the argument. This article will help me introduce the “naysayers” into my research paper.
Thompson, S., Macarthur, K., & Teinowitz, I. (2007). Obesity fear frenzy grips food industry. Advertising Age, 78(2). Retrieved October 31, 2007, from Academic Search Complete database.
This article examines the issue of obesity and its effect on marketing. The marketing practices of many companies towards kids are being reviewed. This article is important because it discusses a few of the issues with marketing aimed at children and how limitations may need to be set. This article will help me show some of what is being done currently regarding advertising aimed at kids.
(2007). How food ads might affect children's taste preferences. Child Health Alert, 25, 2-3. Retrieved October 31, 7007, from Academic Search Complete database.
This article discusses how advertising affects children’s food preferences. It talks about a study done on preschoolers from low-income families and their preference for brand name foods. This article is important because it shows just how powerful advertising is on children. I will use this article to show how much marketing impacts the preferences of children.
Hein, K. (2007). Report: consumers split on ad limits. Brandweek, 48(30), 4. Retrieved October 31, 2007, from Academic Search Complete database.
This article discusses the steps food companies are taking regarding advertising to try to help in the fight against childhood obesity. Eleven different companies have decided to stop advertising certain junk foods to kids under 12. The reason these companies are doing this on their own is because they do not want government regulations put on advertising. The article also discusses loopholes the companies are taking. This article is important because it shows what companies are doing currently in terms of advertising directed at children. I plan to use this article to show the current situation and the loopholes that are exposed.
Stanley, T. L. (2007). Babies in brandland. Brandweek, 48(37), 28-32. Retrieved October 21, 2007, from Academic Search Complete database.
This article examines the ethical aspects of advertising targeted at children ages 8 and under. Stanley’s argument is that marketing toward young children needs to in some way change. Either stricter regulations must be put in place or we need to come up with a way for marketers to promote their brands to children without exploiting them. According to a 2004 study by the American Psychological Association that was cited by Stanley, children ages 8 and below are not able to understand the motives behind advertising and believe everything they see to be factual. This is important because due to this information companies may have stricter restrictions placed on their marketing towards younger audiences. The author does a nice job presenting both sides of the argument. This article will help me introduce the “naysayers” into my research paper.
Thompson, S., Macarthur, K., & Teinowitz, I. (2007). Obesity fear frenzy grips food industry. Advertising Age, 78(2). Retrieved October 31, 2007, from Academic Search Complete database.
This article examines the issue of obesity and its effect on marketing. The marketing practices of many companies towards kids are being reviewed. This article is important because it discusses a few of the issues with marketing aimed at children and how limitations may need to be set. This article will help me show some of what is being done currently regarding advertising aimed at kids.
(2007). How food ads might affect children's taste preferences. Child Health Alert, 25, 2-3. Retrieved October 31, 7007, from Academic Search Complete database.
This article discusses how advertising affects children’s food preferences. It talks about a study done on preschoolers from low-income families and their preference for brand name foods. This article is important because it shows just how powerful advertising is on children. I will use this article to show how much marketing impacts the preferences of children.
Hein, K. (2007). Report: consumers split on ad limits. Brandweek, 48(30), 4. Retrieved October 31, 2007, from Academic Search Complete database.
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