Annotated Bibiolography

Barnes, B. & Olson, E. (2007). Limiting ads of junk food for children. The New York Times, July 18, 2007. Retrieved October 31, 2007, from Academic Search Complete database.

This article discusses the steps food companies are taking regarding advertising to try to help in the fight against childhood obesity. Eleven different companies have decided to stop advertising certain junk foods to kids under 12. The reason these companies are doing this on their own is because they do not want government regulations put on advertising. The article also discusses loopholes the companies are taking. This article is important because it shows what companies are doing currently in terms of advertising directed at children. I plan to use this article to show the current situation and the loopholes that are exposed.


Stanley, T. L. (2007). Babies in brandland. Brandweek, 48(37), 28-32. Retrieved October 21, 2007, from Academic Search Complete database.

This article examines the ethical aspects of advertising targeted at children ages 8 and under. Stanley’s argument is that marketing toward young children needs to in some way change. Either stricter regulations must be put in place or we need to come up with a way for marketers to promote their brands to children without exploiting them. According to a 2004 study by the American Psychological Association that was cited by Stanley, children ages 8 and below are not able to understand the motives behind advertising and believe everything they see to be factual. This is important because due to this information companies may have stricter restrictions placed on their marketing towards younger audiences. The author does a nice job presenting both sides of the argument. This article will help me introduce the “naysayers” into my research paper.


Thompson, S., Macarthur, K., & Teinowitz, I. (2007). Obesity fear frenzy grips food industry. Advertising Age, 78(2). Retrieved October 31, 2007, from Academic Search Complete database.

This article examines the issue of obesity and its effect on marketing. The marketing practices of many companies towards kids are being reviewed. This article is important because it discusses a few of the issues with marketing aimed at children and how limitations may need to be set. This article will help me show some of what is being done currently regarding advertising aimed at kids.


(2007). How food ads might affect children's taste preferences. Child Health Alert, 25, 2-3. Retrieved October 31, 7007, from Academic Search Complete database.

This article discusses how advertising affects children’s food preferences. It talks about a study done on preschoolers from low-income families and their preference for brand name foods. This article is important because it shows just how powerful advertising is on children. I will use this article to show how much marketing impacts the preferences of children.


Hein, K. (2007). Report: consumers split on ad limits. Brandweek, 48(30), 4. Retrieved October 31, 2007, from Academic Search Complete database.