Intro!

Introduction: We know that advertising has an effect on children, but the questions to be addressed are to what extent does advertising affect children and should restrictions be placed on marketing targeted at children? I am writing this paper for those students studying in the field of business, specifically marketing. The sources I have found will probably surprise both marketing students and parents of young children because they suggest children ages 8 and under are not able to tell the difference between a television program and the commercials. The sources are also in agreement that some sort of restrictions need to be put on marketing targeting children because it is thought to be linked to issues such as childhood obesity. The good news is the sources I have read have a few suggestions in terms of marketing restrictions. There have also been some companies that have put their own restrictions on how and what they market to children. The body of my research paper will present the facts and different opinions. The conclusion will focus on potentials solutions to minimize the effects of advertising on children and on suggestions for parents.