Thesis & Working Outline

THESIS:

Many experts argue that restrictions should be placed on marketing directed toward young children, and I have mixed feelings about it. On the one hand, advertising directed at children under a certain age is unethical. On the other hand, parents have a certain amount of responsibility regarding monitoring what their children watch on television and what they buy them.

OUTLINE:

Intro:

Introduce the argument.
--Thesis

Answer the questions who cares? and why does it matter?
--Who cares? = marketing companies and parents
--Why does it matter? = our youth are our future

The Problem:

Describe the problem
--Advertisers are marketing children who are too young to understand- unethical
--Children watch a ton of TV and see a ton of commercials
--Advertising has a negative impact on children in terms of eating habits, tobacco use, alcohol consumption, violence, and body image
--More

Show the studies & facts
--Study of pre-school age children showing brand loyalty to McDonalds
--Children under 8 cannot distinguish between commercials and television programs
--More

The Solution:

Present suggestions and solutions from my sources
--Restrictions should be placed on marketing toward young children
--What some companies are already doing

Present my own suggestions and solutions
--Suggestions should be placed on marketing toward young children
--Parents should take some responsibility

Conclusion:

Restate the problems and solutions